Logo & Brand Identity

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Logo & Brand Identity

A collection of analysis, rants, and personal work on crafting logos and designing identities for various brands.

Breakdown: Washington Commanders Logo and Brand

Washington's NFL franchise went through an 18-month process to select a new nickname, brand, and identity. Did it pay off?

Broadcast Graphics

How many logos can you count?

While watching Thursday Night Football, I realized some poor soul had to combine a bunch of logos on one screen...but how many?

Logo & Brand Identity

5 Reasons Why the New Library of Congress Logo is Terrible

The United States Library of Congress new logo and brand removes all hints of classical American imagery.

Logo & Brand Identity

Breakdown: New Marvel Studios Fanfare and Logo

In case you missed it, Marvel Studios announced a new logo and fanfare (opening graphics sequence before every film) at SDCC. Here’s the one you’re familiar with. (EDIT: YouTube does not have the original fanfare with the animation, but we still have the audio) Composed by Brian Tyler,